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Re: Rationalizing?
Well, at the end of the day, when our hypothetical shirker goes to cash-in their pocket-full of moonbeams for their dinner, they will discover that it does matter what others think of their profits....
I don't see what difference the tallying interval makes. There is some sense in not counting one's chickens before they are hatched: and there are many investments that take a lot longer to mature than an egg.
I think perhaps the "dual natures" you are thinking of are different than what I had in mind. A human gets to play host to two sets of replicators: genes and memes. They are each after their own kind of profit, and are often at cross-purposes to achieve it. This muddies the waters considerably when attempting to tally up our score: especially if one isn't mindful of this dual nature.
In the short-term we could look at whether our share of the worlds resources has increased or declined. For a young person we might look at whether they have become better positioned to capture a good share of those resources; or less so. In the long run we are all dead: and profit comes down to whether our genes and/or memes are increasing their share of their respective pools, or not. In the shorter long-run, we might look at how well positioned we have left our descendants to profit.
These factors all exist in reality, whether or not we are able to calculate them; therefor they qualify as objective standards.